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Explore programmatic out-of-home advertising with Vistar Academy

This is the place for learners. Our content will guide you through every aspect of your digital out-of-home advertising journey. By exploring the OOH industry and the technology behind it, you will be able to unlock new opportunities to accelerate your education and be the expert.

[separator] Accelerate Certifications

Get certified by the experts through our Accelerate programs.

Accelerate: Foundations of DOOH Certification

This certification will provide the fundamentals and benefits of DOOH to ensure you are confident in the industry.

NEW! Accelerate: Selling DOOH Certification

This certification will provide insight into how to strategically position and embrace DOOH to meet clients requirements.

[separator] Vistar Essentials

Learn about our products and the essentials of programmatic OOH.

The Value of Dynamic Creative

We will explore the elements of a dynamic creative, the benefits, and brand success stories.

Industry Essentials

Industry Essentials will outline everything you need to know to build confidence in your interpretation of digital out-of-home

Vistar's DSP Overview

Vistar’s DSP connects marketers to the largest network of ad space in DOOH. We'll show you how to plan campaigns that capture a better kind of attention.

Vistar's SSP Overview

Vistar's SSP brings automation to physical ad space for media owners to manage OOH inventory efficiently and make their screens part of those serendipitous marketing moments.

Launching a Campaign: Insertion Orders

We will review how to create an insertion order, add creative and view real-time campaign data.

Global Planning Guide

This guide will outline the benefits or global planning in Vistar's DSP and provide a walkthrough of the experience.

Transacting Through an Open Exchange

This course will provide an overview of the transaction process within an open exchange

Approving & Denying Creatives

This course will review the Approvals section of Vistar’s SSP and the process of approving and denying creatives.

Transacting Through a Private Marketplace

This course we will provide an overview of the transaction process within a PMP.

Creating Packages & Deals

This course will review the Deals section of Vistar's SSP.

Introduction to Vistar's SSP

This course will provide an overview of Vistar's SSP.

This course will review the Networks section of Vistar's SSP.

Reporting & Diagnostics

This course will review how to build reports and utilize the diagnostics section to help manage the health of your business.

Manage Users & Profile Details

This course will review the Admin section of Vistar's SSP.

Accelerate: Selling DOOH Certification Exam

This is the final exam - GOOD LUCK!

Strategies of Selling DOOH

This course will explore different approaches to help you determine your best strategy. We'll also look at tactics to build motivation, trust and confidence in the medium.

The Myths, the Challenges and the Success Stories

This course will address common myths and challenges in DOOH , how to showcase success, and a quick study guide.

The Basics of Selling

This course will review the importance of telling a story, knowing your product and your buyer, and the best practices for leading into a pitch.

Illustrating DOOH

This course will cover the benefits and differences of digital OOH and traditional OOH. We'll also review why clients should consider DOOH and analyze the data that supports it.

Introduction to the Certification: Selling DOOH

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

The Benefits of Programmatic in Out-of-Home

This course will review the foundations and benefits of programmatic technology.

What is Vistar Media?

This course will review the components of Vistar Media. This includes our DSP alongside our SSP, ad server, and Cortex.

Digital out-of-home venue types

This is activity will provide an overview of digital out-of-home venue types

Introduction to Data for Digital Out-of-Home

This course will review the importance of data relating to targeting audiences and the measurement of success.

The Fundamentals of Out-of-Home Advertising

This course will define out-of-home advertising, static vs. digital displays and the available formats types.

Introduction to the Certification: Foundations

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

Foundations of DOOH Advertising

This course will define out-of-home advertising, the benefits of programmatic technology and how it enhances DOOH.

Overview of the Programmatic Ecosystem

This course will review the programmatic ecosystem and the roles and responsibilities of buyers and sellers. We will also explore creative and transaction types.

Data and Measurement Concepts

The course will explore the data landscape and the importance of data in DOOH.

How to Succeed in the Programmatic World

This course will review the tools to help you succeed and provide a conclusion to the certification.

Accelerate: Foundations of DOOH Certification Exam

This is the final exam - GOOD LUCK!

Launching a Campaign: Insertion Orders

We will review how to create an insertion order, add creative and view real-time campaign data.

Global Planning Guide

This guide will outline the benefits or global planning in Vistar's DSP and provide a walkthrough of the experience.

Transacting Through an Open Exchange

This course will provide an overview of the transaction process within an open exchange

Approving & Denying Creatives

This course will review the Approvals section of Vistar’s SSP and the process of approving and denying creatives.

Transacting Through a Private Marketplace

This course we will provide an overview of the transaction process within a PMP.

Creating Packages & Deals

This course will review the Deals section of Vistar's SSP.

Introduction to Vistar's SSP

This course will provide an overview of Vistar's SSP.

This course will review the Networks section of Vistar's SSP.

Reporting & Diagnostics

This course will review how to build reports and utilize the diagnostics section to help manage the health of your business.

Manage Users & Profile Details

This course will review the Admin section of Vistar's SSP.

Accelerate: Selling DOOH Certification Exam

This is the final exam - GOOD LUCK!

Strategies of Selling DOOH

This course will explore different approaches to help you determine your best strategy. We'll also look at tactics to build motivation, trust and confidence in the medium.

The Myths, the Challenges and the Success Stories

This course will address common myths and challenges in DOOH , how to showcase success, and a quick study guide.

The Basics of Selling

This course will review the importance of telling a story, knowing your product and your buyer, and the best practices for leading into a pitch.

Illustrating DOOH

This course will cover the benefits and differences of digital OOH and traditional OOH. We'll also review why clients should consider DOOH and analyze the data that supports it.

Introduction to the Certification: Selling DOOH

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

The Benefits of Programmatic in Out-of-Home

This course will review the foundations and benefits of programmatic technology.

What is Vistar Media?

This course will review the components of Vistar Media. This includes our DSP alongside our SSP, ad server, and Cortex.

Digital out-of-home venue types

This is activity will provide an overview of digital out-of-home venue types

Introduction to Data for Digital Out-of-Home

This course will review the importance of data relating to targeting audiences and the measurement of success.

The Fundamentals of Out-of-Home Advertising

This course will define out-of-home advertising, static vs. digital displays and the available formats types.

Introduction to the Certification: Foundations

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

Foundations of DOOH Advertising

This course will define out-of-home advertising, the benefits of programmatic technology and how it enhances DOOH.

Overview of the Programmatic Ecosystem

This course will review the programmatic ecosystem and the roles and responsibilities of buyers and sellers. We will also explore creative and transaction types.

Data and Measurement Concepts

The course will explore the data landscape and the importance of data in DOOH.

How to Succeed in the Programmatic World

This course will review the tools to help you succeed and provide a conclusion to the certification.

Accelerate: Foundations of DOOH Certification Exam

This is the final exam - GOOD LUCK!

Launching a Campaign: Insertion Orders

We will review how to create an insertion order, add creative and view real-time campaign data.

Global Planning Guide

This guide will outline the benefits or global planning in Vistar's DSP and provide a walkthrough of the experience.

Transacting Through an Open Exchange

This course will provide an overview of the transaction process within an open exchange

Approving & Denying Creatives

This course will review the Approvals section of Vistar’s SSP and the process of approving and denying creatives.

Transacting Through a Private Marketplace

This course we will provide an overview of the transaction process within a PMP.

Creating Packages & Deals

This course will review the Deals section of Vistar's SSP.

Introduction to Vistar's SSP

This course will provide an overview of Vistar's SSP.

This course will review the Networks section of Vistar's SSP.

Reporting & Diagnostics

This course will review how to build reports and utilize the diagnostics section to help manage the health of your business.

Manage Users & Profile Details

This course will review the Admin section of Vistar's SSP.

Accelerate: Selling DOOH Certification Exam

This is the final exam - GOOD LUCK!

Strategies of Selling DOOH

This course will explore different approaches to help you determine your best strategy. We'll also look at tactics to build motivation, trust and confidence in the medium.

The Myths, the Challenges and the Success Stories

This course will address common myths and challenges in DOOH , how to showcase success, and a quick study guide.

The Basics of Selling

This course will review the importance of telling a story, knowing your product and your buyer, and the best practices for leading into a pitch.

Illustrating DOOH

This course will cover the benefits and differences of digital OOH and traditional OOH. We'll also review why clients should consider DOOH and analyze the data that supports it.

Introduction to the Certification: Selling DOOH

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

The Benefits of Programmatic in Out-of-Home

This course will review the foundations and benefits of programmatic technology.

What is Vistar Media?

This course will review the components of Vistar Media. This includes our DSP alongside our SSP, ad server, and Cortex.

Digital out-of-home venue types

This is activity will provide an overview of digital out-of-home venue types

Introduction to Data for Digital Out-of-Home

This course will review the importance of data relating to targeting audiences and the measurement of success.

The Fundamentals of Out-of-Home Advertising

This course will define out-of-home advertising, static vs. digital displays and the available formats types.

Introduction to the Certification: Foundations

This course will provide an overview of the content within the certification, the benefits, FAQs and what you can expect from the experience.

Foundations of DOOH Advertising

This course will define out-of-home advertising, the benefits of programmatic technology and how it enhances DOOH.

Overview of the Programmatic Ecosystem

This course will review the programmatic ecosystem and the roles and responsibilities of buyers and sellers. We will also explore creative and transaction types.

Data and Measurement Concepts

The course will explore the data landscape and the importance of data in DOOH.

How to Succeed in the Programmatic World

This course will review the tools to help you succeed and provide a conclusion to the certification.

Accelerate: Foundations of DOOH Certification Exam

This is the final exam - GOOD LUCK!