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Overview of the Programmatic Ecosystem

Overview of the Programmatic Ecosystem

This course will review the programmatic ecosystem and the roles and responsibilities of buyers and sellers. We will also explore creative and transaction types.

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Curriculum19 minutes

  • Understanding a Programmatic Workflow 3 min
  • Transaction Basics: Open Exchange, PMPs and Auction Packages 10 min
  • Types of Creatives: Static, Video, Animated, and Dynamic 6 min

Curriculum19 minutes

  • Understanding a Programmatic Workflow 3 min
  • Transaction Basics: Open Exchange, PMPs and Auction Packages 10 min
  • Types of Creatives: Static, Video, Animated, and Dynamic 6 min