Industry Essentials
Industry Essentials will outline everything you need to know to build confidence in your interpretation of digital out-of-home
The Industry Essential courses provide an overview of digital out-of-home advertising. Not sure what DOOH is? Do you want to learn more about data's role in programmatic? These courses will have you covered. While outlining the clear advantages of digital out-of-home, you will also learn how to best incorporate DOOH into your marketing strategy.
The Fundamentals of Out-of-Home Advertising
This course will define out-of-home advertising, static vs. digital displays and the available formats types.
8 min
Digital out-of-home venue types
This is activity will provide an overview of digital out-of-home venue types
7 min
The Benefits of Programmatic in Out-of-Home
This course will review the foundations and benefits of programmatic technology.
7 min
Introduction to Data for Digital Out-of-Home
This course will review the importance of data relating to targeting audiences and the measurement of success.
8 min
What is Vistar Media?
This course will review the components of Vistar Media. This includes our DSP alongside our SSP, ad server, and Cortex.
8 min