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Data and Measurement Concepts

Data and Measurement Concepts

The course will explore the data landscape and the importance of data in DOOH.

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Curriculum24 minutes

  • Introduction to Data for Digital Out-of-Home 8 min
  • The Importance of Data Partnerships 7 min
  • Understanding Impressions 4 min
  • Data-Driven Targeting 5 min

Curriculum24 minutes

  • Introduction to Data for Digital Out-of-Home 8 min
  • The Importance of Data Partnerships 7 min
  • Understanding Impressions 4 min
  • Data-Driven Targeting 5 min